Because events take a lot of time and effort to organize, it makes sense to measure event ROI in order to understand how successful your event has been. It’s not that complicated! You just need to know your goals and assess how much value you’ve got out of your event vs. how much you put in. And if you have the right event ROI metrics on your side, you’ll do it easily.
Get started with your event ROI measurement
What are your goals?
Keep this in mind! Whenever possible, the event goals you choose should be measurable, achievable and attainable. If you can’t reflect it in numbers, you can always compare your KPIs from one year to the next and see how they evolve.
What to measure?
Figure out what variables you need to measure in relation to your event goals and make a list of all the data you need to gather.
Variables to analyse
Some examples of data you might need to collect could be the number of registrations, number of attendees, number of leads, number of sales qualified leads, your net promoter score, along with others that could better match your event goals.
How to measure?
The beamian platform works as an event analytic tool so you can get your event statistics. And once you’re working in a paperless scenario, with all the interactions registered in a digital way, the data you’ll get will be 100% accurate.
Event tech & data
Collecting event data can be effortless. If you opt for event technology solutions, you’ll make the whole process a lot less complicated.
We are committed to make your event ROI reports easy. We truly believe that event marketing ROI should be treated just like any other marketing field and also play an important role for the overall marketing strategy. If you’re measuring your advertising and social media campaigns, why aren’t you bringing your event metrics on the watch?