Ruben Carrilho

Exclusivity: How At-Home Smart Badge Activation is Redefining the Event Experience

When it comes to high-end corporate events, conferences, or exclusive summits, the experience does not start at the venue doors. It starts the moment the…

Ruben Carrilho2026-06-01

Event Tech Events Trends Lead Capture for Events Smart badges

Lead Retrieval 2.0: Double Your Exhibitor ROI with Beamers

Lead Retrieval 2.0: Double Your Exhibitor ROI with Beamers For too long, event organizers have sold "space and visibility," but now, exhibitors demand guaranteed conversion…

Ruben Carrilho2026-04-29

Event Tech

OaaS: Why you shouldn’t pay for software that fails

The B2B market is hit by a wave of "do-it-yourself" SaaS fatigue. Event organizers are tired of platforms that offer a login, a prayer for…

Ruben Carrilho2026-04-10

Event Tech Events Trends Tools for Events

Why Event Check-in Guarantees Beat Software Licenses

In our recent manifesto, we challenged the event industry to move beyond the "Do-It-Yourself" SaaS trap. We argued that in a world of high-stakes physical…

Ruben Carrilho2026-04-02

Event Tech

The Future of Wine Tastings: How Invisible Technology Transformed Lavinia Connecta 2026

The tasting of a wine is a deeply sensory experience. It is the touch of the bottle, the color in the crystal, and of course,…

Ruben Carrilho2026-03-26

Event Tech Events Trends Tools for Events

Event Management Technology: Why Guarantees Beat Software

The Crisis of "DIY" Event Tech The 2026 event market is saturated with "do-it-yourself" SaaS platforms that leave the burden of success entirely on the…

Ruben Carrilho2026-03-18

Event Tech Events Trends Tools for Events

How to Digitalize Education Fairs and Maximize Impact: The Educoway Case

Organizing education fairs is no small task. From registering participants and managing check-ins to capturing leads for exhibitors, every step matters for the success of…

Ruben Carrilho2025-10-23

Event Tech Hybrid Events Tools for Events

Gamification in Hybrid and Virtual Events: Strategies, Technology and Best Practices

Gamification in virtual and hybrid events transforms passive experiences into dynamic interactions that boost event engagement with gamification by up to 70%. Gamification strategies for…

Ruben Carrilho2025-09-12

Event Tech Events Trends Lead Capture for Events

Mobile Applications for Event Lead Capture

1. Introduction to Event Lead Capture Digitalization in Event Lead Capture Corporate events, trade shows, and conferences represent unique opportunities to establish valuable business connections.…

Ruben Carrilho2025-08-27

Event Tech Events Trends Tools for Events

RFID Technology in Job Fairs: How to Improve Event Management

Job fairs are complex events that require precise management to ensure success for both companies and candidates. In this context, RFID (Radio Frequency Identification) technology…

Ruben Carrilho2025-07-30

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