WINE EVENTS
beamian gives the glass itself a digital memory. Tasters simply bring their glass close to the beamer at a producer’s table, and the wine is saved to their favorites. No apps, no QR codes, no interrupting the conversation. Invisible technology for events where the experience is everything.
150
+
wine events delivered
5
countries: Portugal, Spain, Italy, Brazil & Germany
2014
Wine Business Innovation Summit Award, Munich
Tasters discover wines they love. Days later, they can’t remember which ones.
Notebooks, label photos, business cards, none of it survives the end of the event. Tasters lose track of the wines that won them over. Producers never learn who showed genuine interest. And organizers close the event with no data on what actually happened at the tables.
Couldn’t a phone solve this? Not in this setting. At a wine tasting, people have a glass in one hand and a conversation in the other. Any solution that demands screens, apps or QR codes competes with the experience, and loses.
How it works
A distinct experience for every participant. A single system for the organizer.
Taster
A wine glass with a digital memory.
A chip is embedded in the base of the wine glass provided at check-in. When tasters enjoy a wine, they simply bring the glass close to the beamer at the producer’s table and select the exact wine on the touchscreen. At the end, their favorites list is saved in their personal area, including wines, characteristics, and where to buy.
Producer
Finally knowing exactly who liked each wine
Every glass tap registers real interest. At the end of the event, producers know exactly who liked their wines and get access to each taster’s preferences for direct sales follow-up. Precision marketing instead of brochures for everyone.
Organizer
Your wine event finally has data.
A real-time dashboard: most-favorited wines, most active producers, visitor flow. At the end, a complete report that demonstrates the event’s value to producers and sponsors and makes the case for the next edition.
What sets us apart
Invisible technology: the experience stays intact
No apps to install, no QR codes to scan, no screens interrupting conversations. The glass the taster is already holding is the technology. At a premium event, that’s not a detail, it’s the difference between technology that serves the experience and technology that spoils it.
Total adoption – everyone holds the glass
App-based solutions reach 20-30% usage. The glass is handed to 100% of tasters at check-in. There’s no barrier to entry and no decision to make. Participation is natural.
Genuine interest, not cold contacts
Favoriting a wine is an active choice made after tasting it. For the producer, it’s the most qualified lead there is. For the visitor, it means later receiving offers for wines they genuinely enjoyed. Everyone wins: more sales, better segmentation, communication that makes sense.
Tasters pick the wine on the touchscreen
With the new generation of the beamer, tasters see the producer’s wines on the touchscreen and select exactly the one they want to save. Total precision, even at tables with dozens of references. A direct evolution of the award-winning solution we created in 2014.
Over 150 wine events. Five countries. A decade of evolution.
From major national fairs to premium international tastings.
Proven track record
Portugal · Spain · Italy · Brazil · Germany.
Vinhos do Alentejo in Lisbon: 700 wines, 75 producers. Dão Capital. Winner of the Wine Business Innovation Summit (Munich, 2014).
Recent Case 2026
Lavinia Conecta, Madrid
Smart Wine Glass: chip in the glass base, touchscreen selection, and a personal list in each taster’s private area. Invisible technology at a premium tasting.
Testimonial
”At the latest edition of Lavinia Conecta, we introduced Smart Wine Glasses together with beamian as our technology partner, taking another step forward by launching a pioneering feature for the wine industry: enabling visitors to digitally save the wines they tasted and review their preferences afterwards. The initiative was very well received and reinforces our commitment to innovation, delivering added value and a differentiated experience at our events.
Ithier BouchardManaging Director at Lavinia
Frequently Asked Questions
Is the glass different from a standard tasting glass?
Not in the tasting experience. The chip is built into the base and doesn’t affect weight, balance or tasting.
Do tasters need to install anything?
No. Registration happens at check-in. The glass is linked to the taster’s profile. During the event, everything happens with the glass. Afterwards, the favorites list arrives by email and remains available in the personal area.
What does each producer receive at the end?
The list of every taster who favorited their wines, with contact details and the specific wine. Actively expressed interest — the ideal basis for targeted commercial follow-up.
Does it work at an event with dozens of producers and hundreds of wines?
Yes, it was designed for exactly that. The historical reference: 700 wines and 75 producers at a single event. With the beamer’s touchscreen, tasters select the exact wine even at tables with many references.
Who sets up and runs the system on the day?
beamian delivers a managed service: chips for the glasses, beamers, check-in and dashboards are installed and operated by our team. The organizer focuses on the event.
What if the event organizer also sells the wines?
The system adapts. At events run by wine merchants, distributors or retailers, the interest data serves the organizer-seller for their own commercial follow-up. The value of the favorites remains. Only who activates it changes.
