Lavinia Connecta Case Study

Lavinia is an international reference in wine retail and high-end tasting experiences, known for its curation of exclusive producers and premium events.

The challenge for the 2026 edition of Lavinia Connecta was to digitize the sensory experience without breaking the flow of the tasting. Traditionally, visitors taste dozens of references and lose track of their favorites, while producers struggle to quantify real interest in their vintages.

By implementing beamian’s Smart Wine Glass technology, we provided an invisible digital layer that naturally registered every visitor preference. This operational guarantee ensured that no qualified lead was lost on the floor, allowing tasters to access their personalized wine list in their private area on our platform.

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