We all know that digital transformation has been influencing the events industry. We need do no more than think of the digitalisation of all interactions that happened during the whole event experience. It’s the process of integrating new technologies at all stages of an event. And it really matters for event planners nowadays.
There are many ways to integrate digital transformation into event management. Indeed, new forms of technology and this recent changing global situation have resulted in a more use of innovative tools.
Have you ever thought about having a contactless check-in, using paperless and interactive lead capture tools or benefit from event insights data?
Our customers yes! And as event organizers experts, they’re now starting to speak up on trusted reviews about the beamian app & platform, and how its helping them running better events.
That’s why we came up with the idea of developing a case study, exposing the achievements of one of our oldest customers – expoMECÂNICA. Known for being the new destination of aftermarket and also where the automotive replacement industry does businesses, they used to have certain challenges to overcome yet. Improve logistics, have access to event analytics and boost engagement and the attendee experience were at the top of their priorities.
Before beamian, hosting an event was a very manual process for expoMECÂNICA. And the worst part was that it was near impossible to track and measure the effectiveness of the fair. Fortunately, expoMECÂNICA have started their journey towards digital!
We can identify in advance some remarkable accomplishments, such as knowing how many people went to the fair and how long did they stay there. Or how many visitors interact with specific exhibitors versus others. That’s quite interesting, because it’s all about how engaged those people were with exhibitors. And that information allows the expoMECÂNICA organizers to gain a deeper understanding of what happened during the fair, which have generated valuable insights for future editions.
Find out more about how this reference fair in the sector has transited from a traditional event management model to a completely disruptive one.