The benefits of using event management software outweigh the traditional method of organizing events. Since an event represents your organization and the platform you choose will have a huge impact on how it performs, it’s important to know the features required for the various types of events.
There are also plenty of event management platforms that you can choose from. This checklist, along with the advice we’ll offer, will hopefully make this whole process easier.
Event management platform: Registration & Ticketing
1. Ability to create ticket types and promo codes
Make sure you have ticket types so you can create multiple types of tickets with specific access to the event itself. This way you can delight attendees with different event experiences. For example, VIP tickets or Regular tickets.
With promo codes, you can create special offers for those who buy tickets in the early stages of ticket selling. As a result, you can benefit from this feature because it can give you an idea of what your future attendance rate will look like.
Event management platform: Promotion
2. Personalized event page with white-labeling
Imagine having to build a dedicated events page every time you want to host an event. One of the great advantages of opting for an event management platform is that it’s easy to insert your branding elements and look like you’re not relying on a third-party platform.
3. Event communication channels
The event management platform has to offer you the ability to communicate with attendees. These communication channels are usually email and SMS. They also give you the possibility to create branded emails and automate communications. You may also want to send additional information to all registered participants with just a single click.
Event management platform: Operations
4. Check-in versatility & on-site registrations
An event management platform has to adapt to your event needs by offering different check-in methods, depending on what kind of event you’re hosting. It needs to give you the ability to choose if you want to opt for QR Codes, label printing, or NFC technology.
Additionally, in the in-person events, the event management platform you choose must also offer onsite hardware support and the ability to do on-site registrations because someone may decide to jump in at the last minute.
Tip: If you're not familiar with new technology and want to make sure everything runs smoothly, you can ask for on-site support from a specialist within the events management platform company.
Event management platform: Attendee Engagement
5. Engagement tools
When it comes to virtual or hybrid trade shows, you can count on a virtual product showcasing for exhibitors’ that enables visitors to engage with the products. After that, visitors can add different products as favorites and ask more questions about them. In addition, exhibitors’ can collect this information to make strategic decisions or to go further with the selling process.
This can be done at either trade shows or job fairs. To the latter, participants can engage with job offers, apply within the platform, giving all the necessary information to the companies that want to continue with the recruitment process.
Event management platform: Analytics
6. Data dashboards and reports
A data-driven approach is crucial to have any successful business. That’s why you need to count on an event management platform that gives you valuable data about your events. Not only the reports when the event is over but also about what’s happening in real-time through dashboards that communicate your most important indicators.
Now that you know some of the must-have event management features, we will give you one last piece of advice: above all, count on a platform that fits your needed features but is also a customer-oriented company, willing to help you achieve success by being present in the whole process. This may stand by giving you some advice when it comes to setting up your event or developing any new requirements you may need.
