As an event organizer, your primary goal is to ensure that your attendees have a great experience. But it’s also important to keep in mind the needs of your exhibitors and sponsors, who are looking for opportunities to connect with potential customers and grow their business. This is where a reliable event lead capture app comes into play. In this article, we’ll explore six must-have features of an event lead capture app that can help exhibitors capture leads and grow their business.
What are the benefits of using event management software?
Before we dive into the features of an event lead capture app, let’s take a quick look at the benefits of using event management software. By using an event management software, you can:
- Save time and reduce manual work by automating tasks such as registration, ticketing, and attendee management.
- Provide a better experience to your attendees by offering them a seamless and personalized event journey.
- Get better insights into attendee behavior and preferences, which can help you improve your future events.
Features that make an event lead capture app great
Now that we’ve covered the benefits of using an event management software, let’s explore the features that make an event lead capture app great:
Lead Capture
The app should provide a simple and intuitive interface for exhibitors to collect attendee information, such as name, email address, company name, and job title. It should also allow exhibitors to add custom fields if needed.
Learn more about choosing the right tool for lead retrieval & lead capture in Trade shows.
Integrations
The lead capture app should integrate with other event management software that you’re using, such as your CRM or marketing automation tool. This will ensure that the leads captured by exhibitors are automatically synced to your central database, and can be used for further follow-up and nurturing.
Smart Badging
Smart badging is a technology that allows exhibitors to scan an attendee’s badge to instantly capture their contact information. This eliminates the need for manual data entry, which can be time-consuming and error-prone.
Insights and Metrics
The lead capture app should provide real-time insights and metrics on the leads captured by exhibitors. This will allow you to measure the success of your event and make data-driven decisions for future events.
Interaction and Engagement Tools
The lead capture app should provide interaction and engagement tools that can help exhibitors engage with attendees and capture more leads. These can include gamification, surveys, and quizzes.
Learn more about 7 Crucial KPIs to measure your event success.
Helping exhibitors collect event leads
One of the main advantages of using an event lead capture app for events is that it enhances interactions between attendees and exhibitors. By using a lead capture app, exhibitors can:
- Eliminate the need for manual data entry, which saves time and reduces errors.
- Capture leads in real-time, which allows for faster follow-up and increases the likelihood of conversion.
- Engage with attendees through gamification, surveys, and quizzes, which can help them stand out from competitors.
In conclusion, an event lead capture app is an essential tool for any event organizer who wants to provide value to their exhibitors and sponsors. By choosing an app that offers the six must-have features we’ve discussed, you can ensure that your exhibitors are equipped with the tools they need to capture more leads, engage with attendees, and grow their business.
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