MobilityNow is featured in one of PME Magazine’s 8th edition articles on success stories, where Sérgio Pinto, co-founder, spoke about the company’s and beamian‘s genesis, the gap they want to fill in the event industry and plans for internationalization.
Born in 2012, MobilityNow was created with the goal of crafting and providing technological solutions for the identification of people, having since evolved into a name of reference in the field of consulting and event solutions.
The company’s founders, Sérgio Pinto and Sérgio Alves, realized that “many companies were making huge investments in events and in the end did not have the record of what happened, how many sales were generated, how many contacts were established.” To fill this void they created Beamian, “an online platform that allows event organizers to register the companies present as well as the participants who, through a chip, control and cross-check their data with the companies they intend to contact in the future” .
Between job fairs or trade fairs, wine tastings, music festivals or corporate events, Beamian has specialized editions for various types of events, and their Smart Wine Glass, created in partnership with Adegga, has also given them the first prize in the category of Innovation at the WBIS Business Awards in 2014. In 2017 alone, Beamian was present in 30 events, and is expected to double that number in 2018.
”We have developed the product always based on the provision of services in a real-life scenario. We are always working with the clientsSérgio Pintoin PME Magazine
Thinking Outside of Home
Regarding the prospects of internationalizing the service, Sérgio Alves states:
“We will have to leave Portugal, because we already have events marked in Berlin, Spain, and Rio de Janeiro. We are preparing the company for internationalization. We will develop the market from Portugal, but we will need to have people in Spain soon, where we already have everything ready to start working locally.”
Another of the possibilities that Alves does not rule out is the entry of investors:
“If we look at Beamian as a startup model, we see that we have a viable, scalable and interesting product for investors.”
All in all, they are quite clear about where the future is heading:
“It’s our internationalization that we want to focus on, but without ever forgetting the Portuguese market, because it is here that we can develop everything and build the most relevant partnerships.”
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