You know the future of events is phygital, but still looking for the latest trends to plan a 2022 events strategy that will re-engage and excite your picky audiences? Focus on this quick-read article and learn how to re-energize your corporate events strategy as we arise from a period of economic blow.
Emerging from an empathy for digital and measurable events and moving back to face-to-face, it’s time to evaluate how in-person and virtual events can coexist in the future. After all, planning and organizing successful events in 2022 will strongly rely on resettling the benefits of virtual events into in-person gatherings.
There will be huge opportunities, but no doubt there will be more competition and challenges in reshaping attendee behavior. So with that in mind, we explore some event marketing tendencies to follow in 2022:
1. Technology disruption at an all-time high
People’s familiarity with technology has only grown with the pandemic. So more than ever, event profs can exploit using event technology to engage and improve the attendee experience at live events. One good way to do this is through contactless solutions for events.
2. Multi-channel event management
The year of 2022 is calling for holistic event management platforms that must be channel-oriented depending on where and how your event is going to be experienced. So, make sure you have a fully integrated event management software in the form of a single-point solution for managing your entire event lifecycle.
Related post: How to choose the right event management software
3. Asynchronous hybrid events
Did you know that creating impactful hybrid events doesn’t mean having two live audiences connected? In fact, according to PCMA, this is even one of the top 5 myths about virtual and hybrid events. You can have many benefits from hosting an asynchronous hybrid event, where the in-person and virtual components happen at separate times. One of them is the lightening of your production logistics load (if both events are happening at different times, you can use the same team to manage your live in-person and virtual sessions).
4. Festivalization
Festivalization has been hitting the headlines again due to the huge appetite for memorable event experiences after such a long absence of social events of any kind. The question is – are you putting event technology to work for these amazing experiences and building a sense of community around your events?
5. Green trend adoption
As sustainability becomes increasingly important as an evaluation criterion by attendees, venue owners are finding that sustainable practices are as good for the bottom line as they are for the planet, giving rise to the concept of sustainable facility management. Not by coincidence, event tech can make the perfect badge, which includes giving rise to sustainable events.
While navigating the events industry is sometimes difficult, the lessons learned from the past years have been insightful. With our shared knowledge and common goal of making any event magical and more self-sufficient, here are some final tips to ward off event pitfalls and improve your planning and management skills in 2022:
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Don’t try to make up for lost time too quickly;
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Don’t select an event platform solely based on budget;
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Make your event tech provider a reliable partner;
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Stay innovative with content style and delivery;
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Make everyone’s safety and security a priority;
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Revolutionize event lead capture with contactless technology.
Ever imagined an ecosystem in which your exhibitors can transform event interactions into pipeline and revenue?
