Digital Tools for Lead Capture in Fairs & Venues

Change the way you collect leads at your trade show through digital transformation.

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An interactive lead capture solution

Collecting business contacts is one of the main advantages that fairs & venues have to offer. What about doing business with 100% security and without any loss of information?

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What does a trade show look like with beamian? 

Let’s outline the event experience from the beginning.

The smart badge is the new visitor card
A new engagement tool
beamian offers an ID technology solution that improves and simplifies the experience for both visitors and companies. The contact sharing and the collection of data about their interactions during the event happen through a unique smart badge that acts like a visitor card. All that is needed is to tap the smart badge on the exhibitor’s beamer, an electronic identifier placed on their stand that reads the visitor cards and collects the contacts.

"Tap here if you want to share your contacts with this company"

Improving trading experiences

Data sharing
Relevancy allows the whole experience to change
The beamian system guarantees that the visitors’ data is shared in the most relevant way, only with those who have decided to do so. That way, besides addressing all the GDPR requirements, it provides a more successful trading experience after the event, through more meaningful follow-up actions. This is also bound up with the fact that the events go paperless, which also ensures that there is no loss of information. Moreover, with the introduction of smart badges, security increases and counterfeiting is nullified. 
Data sharing
Relevancy allows the whole experience to change
The beamian system guarantees that the visitors’ data is shared in the most relevant way, only with those who have decided to do so. That way, besides addressing all the GDPR requirements, it provides a more successful trading experience after the event, through more meaningful follow-up actions. This is also bound up with the fact that the events go paperless, which also ensures that there is no loss of information. Moreover, with the introduction of smart badges, security increases and counterfeiting is nullified. 

Improving trading experiences

Everyone wins with a digital transformation
Before

Visitors can register or buy tickets online, and quickly check in at the event.

During

Visitors can take advantage of a more interactive and action-based experience with the brands they want to, by simply tapping their smart badges on the exhibitors’ beamer.

After

Visitors can receive relevant and personalized offers, discounts and promotions based on their interactions. Besides that, they can always access the data they’ve shared during the event and also exercise the right to be forgotten under the GDPR.

Before

Exhibitors can also register online for the event by filling out their business form with the company data they would like to make available to visitors.

During

The greatest added value is to have in hands an interactive lead capture tool which makes the process of exchanging contacts more efficient and simple. The concern with carrying around paper business cards is replaced with room and time for people to share experiences and close deals more effectively.

After

They receive a list with the contact data of the visitors with whom they’ve interacted, which can be used for business purposes.

Before

Organizers can manage the fair by creating the event online through the beamian platform. This includes creating the pre-registration forms and having on their side the ticket sales process.

During

The organizers can also manage onsite activities, such as check-in processes, areas and access control, space occupancy, number of participants, number of established interactions, and so on.

After

The event data is delivered to the organizer, thus meaning valuable information and insights for them and the possibility of organizing future editions based on the collected data.

Our event solutions are 100% customizable! Talk to us.


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