Because events take a lot of time and effort to organize, it makes sense to measure event ROI in order to understand how successful your event has been. It’s not that complicated! You just need to know your goals and assess how much value you’ve got out of your event vs. how much you put in. And if you have the right event ROI metrics on your side, you’ll do it easily.
Get started with your event ROI measurement
What to measure?
Some examples of data you might need to collect could be the number of registrations, number of attendees, number of leads, number of sales qualified leads, your net promoter score, along with others that could better match your event goals.
How to measure?
Collecting event data can be effortless. If you opt for event technology solutions, you’ll make the whole process a lot less complicated.
We are committed to make your event ROI reports easy. We truly believe that event marketing ROI should be treated just like any other marketing field and also play an important role for the overall marketing strategy. If you’re measuring your advertising and social media campaigns, why aren’t you bringing your event metrics on the watch?